Category Archives: Education

Mastering Creative Problem-Solving: A Guide for Leaders in the Creative Industry.

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As a leader in the creative industry, you face complex challenges every day. Whether you work in an ad agency, media production house, or movie production house, finding innovative solutions to these challenges is critical for your success. This is where creative problem-solving techniques come in. In this article, we’ll explore how leaders in the creative industry can use creative problem-solving to find innovative solutions to complex challenges.

Step 1: Define the problem

The first step in creative problem-solving is to define the problem. This may seem obvious, but it’s important to take the time to clearly understand the problem you’re trying to solve. This involves breaking down the problem into smaller parts and identifying the root cause.

Step 2: Gather information

Once you’ve defined the problem, the next step is to gather information. This may involve conducting research, talking to experts, or analyzing data. The goal is to get as much information as possible about the problem, which can help you come up with innovative solutions.

Step 3: Generate ideas

With a clear understanding of the problem and relevant information, it’s time to generate ideas. This is where creativity comes in. Encourage your team to think outside the box and come up with as many ideas as possible. Don’t worry about whether or not the ideas are feasible at this stage.

Step 4: Evaluate and refine ideas

Once you have a list of potential solutions, it’s time to evaluate and refine them. This involves considering the pros and cons of each idea, identifying potential roadblocks, and refining the ideas to make them more feasible.

Step 5: Implement the solution

The final step in creative problem-solving is to implement the solution. This involves putting the plan into action and monitoring the results. If the solution doesn’t work as expected, it may be necessary to go back to the drawing board and refine the solution further.

In the creative industry, there are several specific techniques that can be used to enhance creative problem-solving. These include brainstorming, mind mapping, and the Six Thinking Hats method. By incorporating these techniques into your problem-solving process, you can encourage more creative thinking and generate more innovative solutions.

In conclusion, as a leader in the creative industry, it’s essential to master creative problem-solving techniques. By defining the problem, gathering information, generating ideas, evaluating and refining ideas, and implementing the solution, you can find innovative solutions to complex challenges. By incorporating specific techniques such as brainstorming, mind mapping, and the Six Thinking Hats method, you can encourage more creative thinking and generate even more innovative solutions. Remember, creative problem-solving is a skill that requires constant practice and refinement, but it’s also a skill that can be mastered with time and effort.

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Besides Previz…

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While Previs is a collaborative process that generates preliminary versions of shots or sequences, predominantly using 3D animation tools and a virtual environment. There are several other similar techniques in use today. Using digital tools these are used by various relevant departments of the film production crew.
• Pitchvis illustrates the potential of a project before it has been fully funded or greenlit. As part of development, these sequences are conceptual, to be refined or replaced during
pre-production. (Although pitchvis is not part of the main production process, it allows people like executives and investors to take a first look at the potential result.)
• Technical previs incorporates and generates accurate camera, lighting, design, and scene layout information to help define production requirements. This often takes the form of dimensional diagrams that illustrate how particular shots can be accomplished, using real-world terms and measurements. (In good practice, even preliminary previs is most often based on accurate real-world data, allowing technical data to be
more easily derived.)
• On-set previs creates real-time (or near-real-time) visualizations on location to help the director, VFX Supervisor, and crew quickly evaluate captured imagery. This includes the use of techniques that can synchronize and composite live photography with 2D or 3D virtual elements for immediate visual feedback.
• Postvis combines digital elements and production photography to validate footage selection, provide placeholder shots for editorial, and refine effects designs. Edits incorporating postvis sequences are often shown to test audiences for feedback
and to producers and visual effects vendors for planning and budgeting.
• D-vis (design visualization) utilizes a virtual framework in preproduction that allows for early in-depth design collaboration between the filmmakers. Before shots are developed, d-vis provides a preliminary, accurate virtual design space within which production requirements can be tested, and locations can be scouted. Approved design assets are created and made available to other previz processes.
In recent years, digital previs (in virtual 3D space) is playing a more and more dominant role. It offers a path to new forms of filmmaking (see later section on advanced  techniques). But traditional practical previs techniques also continue to provide economical ways to communicate desired action and imagery. Regardless of the technique chosen, the principal goal has always remained the same. By developing and then expressing the intention of a sequence in an accessible visual format, successful previz increases the likelihood that that intention will eventually be realized.